The number of online businesses who are turning to DRTV to support their sales and marketing goals is growing. These ecommerce businesses recognize direct response as a way to get their message heard and to accelerate online traffic. Understanding how online and DRTV work hand-in-hand is critical. What makes both mediums successful is to have a great product, present its benefits and attributes in a persuasive way, include a compelling call to action and then be able to track and measure the results quickly.
Kingstar understands this trend and has helped a number of online organizations — including leveraging DRTV to achieve sales success.