Legacy Publishing helps people improve their relationships, and their program – The Total Transformation – has helped hundreds of parents transform how they relate to their children.
Legacy used long-form radio to deliver their message to the Canadian marketplace. Thirty minute radio spots gave them the time required to inform consumers about the product and to share stories about transformative behavioural change. By telling their story and providing the depth of information necessary, the success rate with callers was higher. Radio provides Legacy a deeper dive into the subject matter to really engage consumers. Because of its unique informative format, radio is more likely to hold people and keep them listening.
"We find the listenership of this type of program to be very loyal and very engaged. From a business perspective, radio also expands our reach and rounds out our roster of media," says Jim DeWolfe, President.
Legacy has developed a strong relationship with Kingstar, and knew they were the go-to company for this type of programming. Kingstar has helped make the Total Transformation program extremely successful and Legacy is looking to expand their reach throughout the Canadian marketplace.