Silk'n Flash&Go, a revolutionary light-based system for permanent hair removal, was having great success in the US market, and wanted to capitalize on that momentum and introduce the product to the Canadian market.
Working with Kingstar, Flash&Go launched two radio campaigns to drive retail sales for the product. Kingstar helped identify key regions across Canada and tailored the spots to meet the needs of these markets and to promote the availability of the product at the specific retailers.
Kingstar also helped the company develop specific promotions in the five major markets, including information sheets, logos and online banners.
Sales of Flash&Go increased dramatically as a result of the campaigns. Based on the results, Home Skinovation, the developers of Flash&Go, plan on working with Kingstar to promote other products from their line of aesthetic devices.