Trivago, the world's leading hotel search website with more than 1 million unique visitors each month, turned to Kingstar to execute a direct to web campaign to introduce the brand to Canadians.
After this German company's successful US launch, Trivago knew that DRTV was the correct approach to help Canadian consumers understand their offering and drive website visits. Recognizing the importance of the agency-client relationship, Trivago started to investigate Canadian companies that could help them enter the market. Trivago chose Kingstar as their Canadian media buying partner because of their long history of building consumer brands in Canada and their unrivaled relationships with media.
Kingstar's direct response campaign for trivago.ca focuses on 15 and 30-second spots that show viewers how easy it is to use the site to find the best hotel rates. Kingstar's ability to measure and track results allows them to finely tune the media buy, giving Trivago optimal ROI on every marketing dollar spent.
The effectiveness and measurability of direct response campaigns are prompting an increasing number of consumer-focused companies to turn to DRTV to create brand awareness and to drive viewers directly to their websites.