Ahead of the rising demand for cross-border and omni-channel advertising campaigns, Kingstar Media is pleased to announce the launch of its new digital media division, L49 Digital. The media shop also welcomes to its team the efforts of Kristy Pinand, a well known 15 year DRTV veteran and established sales professional, who will continue to expand new opportunities as VP of U.S. business development.
Kristy's experience behind the camera informs her unique approach to DRTV, getting her television start with Fox News as production assistant, followed by reporting on and producing news with News 12 NJ before entering the direct response industry. Kristy currently serves on the Content Committee and Industry Women's Council for the Electronic Retailing Association (ERA) and the Direct Response Marketing Alliance (DRMA) Membership Committee. In her new role at Kingstar Media, Kristy will help lead the way in delivering efficient Canadian media opportunities and targeted omni-channel ROI-based video content across multiple platforms.
L49 Digital, Kingstar's digital in-house marketing partner, delivers mobile-first campaign strategies to elevate broadcast advertising and direct response campaigns as online traffic goes increasingly mobile. This includes SEM, web development, paid social, programmatic retargeting, and other in-demand lead generational tactics to bolster the performance of DR campaigns, and more efficiently track campaign activity.
Expansion plans build on existing capabilities within the creative and media buying divisions that, in addition to serving the Canadian market, serve as test pad for U.S. and global brands to test DRTV campaigns in Canada, prior to full roll-out in U.S. markets.
Learn more about the business of media in Canada and how to navigate an ever-evolving landscape by reading Ed Crain's interview with Marketing Magazine.