17-Nov

The Power of Partnership in the DR Digital Age

Each year mid-summer, we are pleased to welcome media and corporate partners from across North America in Toronto to celebrate the work we've done in direct response together and get started on planning data-driven future in the digital age.

In partnership with our friends at ERA, festivities kicked off at La Maquette for NetworkToronto, an industry event for folks south of the border looking to re-connect over cocktails and hors d'oeurvres and for brands looking to expand business in Canada.

In partnership with our friends at ERA, festivities kicked off at La Maquette for NetworkToronto, an industry event for folks south of the border looking to re-connect over cocktails and hors d'oeurvres and for brands looking to expand business in Canada.

Capped off with our annual summer party at the Thompson Rooftop Patio, media partners, industry leaders and colleagues toasted to another successful year and listened in on an impactful message from CEO Ed Crain on where DR is headed. From 1-800 numbers to mobile and web engagement, it is clear that refined analytics, measurable engagement, data mining are the driving forces in the future of DR. So as we enter the next phase of direct response marketing, we look ahead to a future where information is shared, marketing stories are built stronger, and revenues grow together with our partners. After all, innovation is not possible without collaboration.