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The average consumer today owns four to six internet-connected devices. Research shows that we switch constantly from one device to the other. We’re also doing more research online before making a purchase, leading to longer and less linear customer journeys in every industry.
Ed Crain writes a guest column in AdExchanger about the differences between the Canadian and US media landscapes.
Everyone who knows Kingstar can tell you our annual Summer Party isn't one to miss! This year we threw an Icons of The Decade themed party, and the crowd sure loved it. See for yourself! Our partners, clients and team dressed in iconic looks to celebrate the sunshine and our successes over the year.
At Kingstar, Upfronts season is an anticipated one that we look forward to each year. Company growth hinges on our awareness of our industry and how well we can adapt to new changes occurring within it. As the 2018 Upfronts season comes to an end, we look back on the visits to our network partners earlier this month to celebrate the thriving television industry that continues to stand strong in the face of competition.
While it is true that not every millennial is exactly the same; this complex demographic is a coveted audience and target market for advertisers worldwide. And while it is also true that millennials (aged 18-34) are the tech wizards of the world who consume the most digital content, they are actually fans of many offline modes of advertising.
In the wake of scandals like the Cambridge Analytica data breach incident in March, there is definitely a conversation starting to happen around the ethics of consumer data collection and how to carry that process out. Most recently marketers have been preparing for the General Data Privacy Regulation (GDPR) coming into full effect on May 25th, 2018.
These are a few of the great clients that choose Kingstar
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