Posts by Ade Cooper

What Marketers Need To Know About Facebook’s News Feed Changes Facebook has decided to go back to its roots and restore their image as a social network for friends and family. Recently, the company revealed that big changes are coming to the platform’s famous News Feed–only now, ‘news’ won’t be a part of it as…

Kingstar Media Wins 2018 ERA Achievers Award Kingstar Media is proud to announce winning one of the Achievers Awards presented by the Electronic Retailing Association during their annual Network Chicago event last week. The awards recognize members of the ERA for their leadership, support and accomplishments in the DR marketing community throughout 2017. “Most importantly, we thank…

Why Advertisers Should Consider Running Spotify Ads Alongside Radio In our last post on radio we brushed on digital audio’s significance when it comes to advertising and media buying. In the face of all the technological advances that shape conventional radio and modify its aspects, it remains effective and perhaps even more so when combined with other…

The North American International Toy Fair: A Toy Marketer’s Favourite Weekend Toy Fair is back this year on Family Day weekend with over a 1,000 toy manufacturers and distributors showcasing more than 150,000 toy and entertainment products. Kingstar Media has been a player in the toy marketing playground for over 11 years and we look forward…

Valentine’s Day Special–Spots We “Love” In the spirit of Valentine’s Day we’re showing some love to a few TV spots out there that we think deserve a shoutout. From DRTV favourites to ad stars at the Super Bowl, we rounded up 5 current TV spots that we, yes, love. In no particular order, here are…

Digitization of Radio: What Does Audio Advertising Look Like Today? The radio landscape has undergone dramatic changes since its introduction as an advertising platform. For so long what we knew to be audio advertising was limited to advertising on radio stations which we had little access to, aside from tuning in to the radio in…

SkipTheDishes & Kingstar Media: How Direct Response Advertising Expanded Food Delivery Network’s Reach Across Canada SkipTheDishes is an online food delivery network in North America connecting people with local restaurants and food couriers. The company, headquartered in Winnipeg, Manitoba, was founded in 2012 and has since expanded to 50+ cities across Canada. We had a chat with…

Best Practices For Your Next Brand Response Campaign After discussing the psychology behind TV’s power as a response marketing medium, we reach the nearing end of our series on online companies’ use of brand response marketing. This week, we’re sharing some tips on how to create a brand response campaign that drives online engagement and sales. 1.…

Gift Giving Is Not Just for Friends and Family in This New Samsung Holiday Ad Samsung is hopping on the holiday ads bandwagon with their latest spot that recognizes the heroes of the world; those who do good deeds while expecting nothing in return. The 60-second spot, which aired globally last week, introduces us to…

No Brainer: Psychology and Response Marketing go Hand In Hand What is it about TV that makes it such a strong platform for advertising and persuasion? In our first part of this series about driving web engagement through TV, we introduced the concept of Brand Response Marketing and the reasons many advertisers must pursue it.…