Posts by Ade Cooper
Client Profile: DRTV helps Allstar Products Group Establish their Brands
Client Profile: DRTV helps Allstar Products Group Establish their Brands We see more and more how companies are using DRTV to help build brand awareness. Our client Allstar explains how using DRTV to build their brand supports their integrated marketing campaigns. Your roster contains what are now household names, including Leg Magic, Mister Steamy and…
Read MoreSuper Bowl Expected to Achieve Highest Viewership on Record
Super Bowl Expected to Achieve Highest Viewership on Record In 2010, the Super Bowl telecast of the New Orleans Saints’ victory over the Indianapolis Colts smashed the 27-year-old record set by the finale of MASH to become the most-watched television event in U.S. history, pulling in 106.5 million viewers. Since then, the Super Bowl has…
Read MoreHow JackpotCity uses DRTV to drive E-Commerce Sales
How JackpotCity uses DRTV to drive E-Commerce Sales We recently shared an article about how e-commerce is turning to DRTV to drive sales. One example we cite is JackpotCity.com. Here is a recent interview we conducted with COLIN ANDERSON, Affiliate Program Manager at JackpotCity, on how Kingstar Media helped to launch a successful DRTV campaign…
Read MoreBordering on Success
Bordering on Success An except from Ed Crain’s article in a past issue of Electronic Retailer: There has never been a better time to take a direct response campaign global. Europe and the burgeoning middle classes of Asia and South America offer hundreds of millions of tech-connected consumers ready to place their orders, and already having…
Read MoreCase Study: InvenTel and Hollywood Nails
Case Study: InvenTel and Hollywood Nails InvenTel has been a driving force in the DRTV industry since its inception. We spoke with company spokesperson, Stephanie Sierra, about this introduction of their Hollywood Nails product to the Canadian market. Tell me a bit about InvenTel and Hollywood Nails. InvenTel is a direct response marketing company. We are extremely selective…
Read MoreE-Commerce Turns to DRTV To Drive Sales
E-Commerce Turns to DRTV To Drive Sales While DRTV started as a means to sell goods and services directly from manufacturers and wholesalers to the consumer, a transformation is underway and we see rapid growth in the number of online businesses who are turning to DRTV to support their sales and marketing goals. While it…
Read MoreHow Effective Are Infomercials? Questions and Answers
How Effective Are Infomercials? Questions and Answers Answers to: What to consider before choosing an agency to produce your infomercial What information you need to make an infomercial Points to consider on how to create an infomercial Direct-to-consumer infomercial production information 1. Do longer spots hold more credibility? The first element of DRTV production (What…
Read More2014 DRTV Media Outlook
2014 DRTV Media Outlook Heading into 2014, the direct response television (DRTV) media landscape is facing off for a dose of new challenges as the Canadian consumer market confidence gets a positive boost whilst in Q2 2013 TV advertising stayed at the top and digital media slowly encroaches onto traditional media exposure forms. Many different factors put a difficulty…
Read MoreEffectiveness of Direct Response Radio Advertising
Effectiveness of Direct Response Radio Advertising Radio stations have been able to keep up with the times by streaming their content onto the internet and reaching an audience that is less apt to listening to traditional radio, and with this advent there is still plenty of room for traditional radio to stay current and help…
Read MoreHow Direct Response helps Brand Marketers with Retail Sales
How Direct Response helps Brand Marketers with Retail Sales Brand marketers are now benefiting from supporting their retail products with DRTV rates and analysis tools. Driving sales of retail products using DRTV methods and numbers will help make a easier process for brand marketers to help drive their products. With selling products to customers at retail, it…
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