Posts by Ade Cooper
Trivago
265% ROI INCREASE 175% LEADS INCREASE 61% COST PER LEAD DECREASE Trivago, the world’s leading hotel search website with more than 1 million unique visitors each month, turned to Kingstar Media to execute a direct-to-consumer campaign. The goal was to grow the brand in Canada while maintaining target KPIs. The Right Approach With increased customer…
Read MoreInfluencer Marketing vs. Native Advertising: Which is Right for Your Brand?
Many people believe that ads need to have a high production value to generate conversions and leads. However, that’s not necessarily the case. Influencer and native ads can be very organic and raw, letting the audience experience social media seamlessly. This type of ad has been very popular and continues to prove successful for many…
Read MoreComplex targeting that goes beyond age, gender and location
While demographics such as age, gender, and location are usually enough to suffice for a wider marketing reach, it’s just as beneficial to refine targeting to reach more niche groups of people. This act of “funneling down,” to the people that would be most likely to buy your product really boils down to a focus…
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