Posts by Ade Cooper

The Importance of Understanding Colour Psychology in Marketing Colour psychology is simultaneously very interesting and very nuanced. It’s a key factor in marketing and can affect a company’s entire image. A single colour could affect how an audience reacts to a brand, how people perceive it, and the number of purchases generated. While it may…

Why Creative Expertise is Essential for Successful Campaigns When it comes to making perfect creative assets, brands can go in several directions. While many brands can make what they need in-house, hiring a creative agency to do the work can make it a smoother process. It can be a separate company or part of your…

Why CTV Ads are an Important Part of Media Buying Connected TV (CTV) advertising has been a success in the States and is a rapidly-growing form of advertising in Canada. Over 30% of households own a smart TV in Canada alone, and according to Samsung Proprietary ACR, the total amount of time streaming content has grown by 31% over…

Why DTC Brands are Shifting to Linear TV As advertisers and brands are aware, linear tv has seen flat growth in recent years as the cord cutters and cord nevers group continues to expand. Canadian households with linear tv services have dropped from 8.7 million to 8.3 million and are expected to be as low…

Are You Buying Connected TV Correctly? Connected TV (CTV) ads have quickly become a significant part of many brands’ ad budgets. The rapid growth in viewership on CTV in such a short period of time, makes it a smart investment for brands looking to increase their awareness and sales. In fact, experts are predicting it will continue…

The Importance of Landing Page Quality Creating a high converting landing page isn’t rocket science, but it does have to contain the right elements. Landing pages are an essential part of almost all digital advertising campaigns, so it’s important to ensure it meets a checklist of key components. Whether you’re new to building landing pages…

Why Customer Reviews are Important We all know customer reviews are important for businesses. They help build credibility, customer loyalty and give insights as to what consumers think of that brand. If utilized correctly, they have an impactful role in a well-structured marketing strategy. Why You Should Use Reviews as Content Aside from being an…

TikTok Advertising: It Is Time to Jump on the Bandwagon TikTok has become a household name in recent years as one of the most popular sources for viral videos. The social media platform has helped popularize short-form video content and is rapidly expanding into the e-commerce market. Companies like Samsung, Shoppers Drug Mart, and Duolingo are just a few of…

How Cross-Platform Advertising Works Cross-Platform Advertising Overview In today’s saturated market, cross-platform advertising is essential and is rapidly growing. As we all know, there are multiple ways in which the average person consumes media and advertisements. Consumers will see ads on multiple devices across their favourite websites, apps, and even while out of the home. With…

Google Ads Quality Score Overview Google Ads are an important part of any PPC (pay-per-click) advertising strategy, but the quality score is one feature that many advertisers don’t utilize effectively. It can be tricky to navigate for beginners and it doesn’t hurt for experts to have a refresher. Here’s a quick overview of the Google Ads Quality…