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The Benefits of a Synchronized TV and Digital Marketing Campaign However, there is a huge benefit when aiming to synchronize both media campaigns that most agencies fail to take advantage of. When approached separately, there is often a disconnect between a brand’s offline and online experiences that could miss potential customers. But when in sync,…

The Rise in Audio Platforms As smart devices had already helped bring about the shift from physical media to digital media, the further expansion of the digital marketplace called for a more prevalent move into streaming media. With 100.4 million global subscribers, music streaming platforms in specific have risen to the top of audio distribution.…

Kingstar Media Recognized on Clutch as a Top Media Buying Agency. Kingstar Media Recognized on Clutch as a Top Media Buying Agency. In our increasingly digital age, TV is still a key player when it comes to results-driven advertising. TV ads drive many consumers to search more information online about an advertised product, leading to…

Canada’s Consolidated Media Landscape Holds Lessons for US Advertisers With AT&T facing a federal government appeal of its $85 billion takeover of Time Warner, the headwinds facing the forces of media consolidation in the US may have picked up a bit. But if the situation in Canada is any indication, a more concentrated broadcast and…

Here’s To our Iconic Partners, Clients, and Team Everyone who knows Kingstar can tell you our annual Summer Party isn’t one to miss! This year we threw an Icons of The Decade themed party, and the crowd sure loved it. See for yourself! Our partners, clients and team dressed in iconic looks to celebrate the…

Key Takeaways from the 2018 Canadian Upfronts At Kingstar, Upfronts season is an anticipated one that we look forward to each year. Company growth hinges on our awareness of our industry and how well we can adapt to new changes occurring within it. As the 2018 Upfronts season comes to an end, we look back…

How to Reach Millennials? the Answer May Be in Direct Mail While it is true that not every millennial is exactly the same; this complex demographic is a coveted audience and target market for advertisers worldwide. And while it is also true that millennials (aged 18-34) are the tech wizards of the world who consume…

Should Canadian Businesses be Worried About the GDPR? In the wake of scandals like the Cambridge Analytica data breach incident in March, there is definitely a conversation starting to happen around the ethics of consumer data collection and how to carry that process out. Most recently marketers have been preparing for the General Data Privacy Regulation (GDPR) coming…

More Than Weather and News: Voice Assistants Are Making Their Way Into Marketing Voice assistance is certainly not a novel technology. Since it was first brought to life in 2011 by Apple, through Siri, the artificial intelligence world continued to undergo intensive development and innovation to bring us voice assistant home devices like Google Home…

5 Questions Marketers Should Ask in 2018 In the face of competition, changing trends, and recent scandals, marketers are facing daily challenges that affect their marketing strategies. Marketing strategies that are fixed and unchanging fail to withstand marketing challenges and trends, which can definitely influence a marketer’s power in driving results. Whether you are a…