Blog

Amazon’s Latest Holiday Ad Is a Musical Reminder of Its Iconic Brand Holiday ads are one of the markers of the upcoming holiday season. As we move closer to December we are certainly seeing more and more holiday commercials online and on TV. To join in the festivities, we will be sharing some of our…

Brand Response Marketing and E-Commerce: Why TV Reigns Supreme It’s no secret that offline media can be a great driving force of online engagement and conversions. TV has continuously proved its strength in the midst of what appeared to be a revolutionary wave of advertising, brought upon by the digital age. Now, advertisers are maximizing…

Looking Ahead at 2018 in Direct Response Advertising from Inside the ERA D2C Conference Every year, direct response marketers from across North America converge for four days of learning, inspiration and business development at the Electronic Retailing Association Direct-to-Consumer conference. The conference highlights emerging ideas in DRTV advertising and next-gen direct response. Kingstar Media was…

Think You Understand Millennial Ad Audiences? Think Again. What a person values can tell you a lot about how they make decisions. And when it comes to audiences, there is perhaps no demographic more misunderstood than the coveted millennial. The 18-34 year-old group is plugged-in, savvy and affluent—and millennial-focused direct response advertising is increasingly moving…

You Don’t Need Artificial Intelligence to Get Smarter About Your Next Campaign The smarter companies are able to get about direct response advertising in any form—infomercial spots, radio media buying, digital direct response—the better the ad will work. So it’s no wonder advertisers and media buying agency execs are talking up AI (Artificial Intelligence) as…

Advertisers are Demanding Digital Transparency. Is Direct Response the Solution? With the rise of online advertising and a handful of digital behemoths—mainly Facebook and Google—holding most of the cards, the advertising rules are set by few and followed by millions. If marketers have noted a slide in transparency, growth of fraud, and lack of brand…

An Open Letter to Facebook from a Direct Response Marketer Dear Facebook, Congratulations! Your platform has accomplished what so many have tried and failed to do—you’ve turned a powerful social network into a hub for digital entertainment. Last month when you announced that you were entering the world of broadcast TV with the launch of Watch,…

Why The Future of Radio and Podcast Ads Isn’t Programmatic With the rising consumption of online music streaming, a steady increase in podcast listeners, and radio’s solidified presence as a lead generator, today’s world is more audio-inclined than ever. Podcasts have evolved from their role as a niche entertainment and are continuously gaining popularity. According…

Fore! The Love of Media, The 80s, And Our Partners Ask anyone at Kingstar Media, and they’ll tell you this is the time of the year we look fore-ward to most. Beyond media buying and creative planning for the year ahead, our agency celebrates another year of hard work alongside media and DRTV advertising partners…

Where Should You Advertise? Follow Your Kids It’s a theme that’s been reported on time and time again: Digital mediums are taking over; staging an uprising à la Planet of the Apes with sites like YouTube prepared to turn TV and radio into relics unrecognizable by society’s future adults and children alike. While of course it seems…