Kingstar Expands Talent in Buying and Analytics

We are thrilled to welcome four new faces to our growing data analytics and media buying teams: Sophia (Guertin) Vick, Sean Pegoraro, Nika Charlton and David Guo.

Sophia joins as media manager, assuming the responsibilities of all media planning, monitoring of spend accuracy and delivering a positive ROI, regularly collaborating with clients and the reporting team on campaign optimization. Sophie brings with her 5+ years of experience in direct response advertising at firms in Ottawa and Northern Lights.

Sean supports the buying team as media coordinator by managing the campaign database, assisting in commercial scheduling & trafficking, assisting with station post log configurations, and preparing reports for the accounting team. Sean has previously worked for the Financial Services Commission of Ontario, Bell and TIFF.

Nika and David bring much needed muscle to our rapidly growing reporting team as junior media analysts. Between measuring data and evaluating audience reach, Nika and David are responsible for updating and reporting on all creative and campaign performance databases on a daily basis for all clients. David previously interned at CBC where he supported in data mining and analyzing CBC's programs and news website performance.

We would like to wish Sophia, Sean, Nika and David a warm welcome to the Kingstar team! 

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