Programmatic Advertising Strategy
At Kingstar Media, we leverage a variety of channels for programmatic advertising to ensure precise targeting and maximum impact. Our strategic approach includes comprehensive budget allocation, media mix guidance, and tailored planning recommendations.
Before launching any campaign, we start by refining the goals and objectives, focusing on key factors that influence success:
Target Audience Analysis: We conduct primary research to identify market segmentation, demographic profiles, lifestyle traits, aspirations, and motivations, ensuring we understand the full scope of the opportunity.
Media Consumption Insights: We analyze how consumers engage with different media channels, helping us identify the best platforms for reaching our audience.
Competitive Landscape: We assess competitor media strategies, including frequently used channels, seasonality trends, creative approaches, and budget allocations, to inform our own strategy.
Placement Selection: We evaluate key metrics like CPM, performance, responsiveness, and available agency deals to ensure optimal ad placement.
Media Plan Development: We create strategic media plans designed to meet client objectives and deliver measurable results.
Programmatic Advertising Channels
Kingstar Media utilizes a diverse set of programmatic channels to maximize reach and performance:
Connected TV (CTV): Canada’s fastest-growing advertising medium, offering a highly engaged, ad-savvy audience.
Online Video: Mobile and desktop video ads, both in-app and on the web, with robust targeting options.
Digital Audio: Targeted ads delivered through streaming services, podcasts, and mobile apps.
Display: Transforming the out-of-home (OOH) landscape with engaging digital display ads.
Out-of-Home (OOH): Targeted video and display ads across various locations, including mobile and web environments.
Audience-First Approach
To drive effective campaign results, we prioritize an Audience-First Approach, ensuring that ad spend is optimized by reaching only the most relevant target audiences in premium placements.
Connected TV: As the leading streaming device in Canada, CTV has seen a 54% increase in usage over the past year, especially among the 18-34 age group.
Online Video and Display: Our campaigns deliver engaging content across web and app inventory on mobile, desktop, and tablet devices, ensuring broad reach and precise targeting.
Digital Out-of-Home (DOOH): With over 15,000 digital screens across Canada, DOOH allows for hyper-targeted campaigns with minimal creative costs. We can leverage existing assets from other digital platforms and take advantage of location-based targeting, including elevator screens, restaurants, and even restrooms. Additionally, we incorporate weather and daypart targeting to further reduce wasted spend.
Digital Audio Solutions: Nearly 60% of Canadians engage with music or podcasts through direct downloads or live streaming. As the leader in Canada for ad-supported digital audio, Spotify offers robust audience targeting capabilities and competitive CPM rates, reaching over 11 million Canadian users. Through direct partnerships with top Canadian broadcasters and podcast creators, Kingstar Media also gains exclusive access to premium podcasts.
Digital audio effectively reaches a younger, digitally native, and affluent demographic—making it an ideal solution for brands looking to connect with hard-to-reach consumers in an increasingly ad-free media environment.
At Kingstar Media, our programmatic advertising approach is designed to deliver impactful, data-driven campaigns that precisely target the right audience across the most relevant channels. By combining in-depth audience insights, strategic media planning, and cutting-edge technology, we ensure that every campaign maximizes its potential while minimizing wasted spend. Whether it's through Connected TV, digital audio, or out-of-home advertising, we provide clients with a comprehensive and effective media strategy that drives results and elevates brand performance.