Trivago, the world's leading hotel search website with more than 1 million unique visitors each month, turned to Kingstar Media to execute a direct-to-consumer campaign. The goal was to grow the brand in Canada while maintaining target KPIs.
The Right Approach
With increased customer acquisition costs on digital media, Trivago understood that linear TV would help them build efficient top-of-funnel web traffic. Trivago started investigating Canadian agencies that could help them effectively operate in the market. Trivago chose Kingstar as their Canadian media buying partner because of their long history of building direct-to-consumer brands in Canada, their unrivalled relationships with major media partners and proprietary weekly reporting capabilities.
The Strategy
Kingstar Media's direct response campaign for trivago.ca focuses on 15 and 30-second spots that show viewers how easy it is to use the site to find the best hotel rates. Kingstar Media's ability to measure and track results allows them to finely tune the media buy, giving Trivago optimal ROI on every marketing dollar spent.
Analyze
We will measure how much online activity is generated by offline advertising like TV & Radio.
Target
Kingstar provides clients timely, accurate results for all TV, Radio, Digital, Out of Home and OTT Campaigns.
Measure
We go beyond traditional agency reporting and use 16 years of data to create unmatched proprietary audience measurement.
The Results
Kingstar Media has developed a performance-focused approach to offline and online adverting that will allow you to expand reach against your target demo and drive response to achieve target KPIs daily.