Posts by Ade Cooper

Why CASL is Good for Your Canadian Media Campaigns With CASL’s full regulations coming into effect July 1st, many marketers, both inside and outside of Canada, are feeling the heat. The law, which has been dubbed Canada’s ‘anti-spam’ law, was developed in 2014, and aims to put a stop to spam, phishing, and spyware. Now,…

Canadian Upfronts: Everything Advertisers Need to Know As another Upfronts season comes to an end, media buyers are left to sort through the new, the old, and the non-renewed. By keeping an eye on which shows continue to captivate Canadians, while also paying close attention to rookie up-and-comer programs, advertisers can start planning ahead on…

Why Automation Won’t Kill Retail Stores As we grow accustomed to purchasing what we wish from the convenience of our couches at the click of a button, brands are left wondering how the future of retail will take shape. What we know for certain is that people will always want to spend, which means the…

When Timing is Everything, Get Your Spot’s Length & Location Spot On In today’s connected and intelligent world, attention spans are waning. We’re served up ads almost everywhere we go, whether it’s while tuning in to radio shows on the daily commute, cozied up on the couch watching our favourite TV shows, or watching videos…

How Direct Response Holds The Key To Reputation Management When it comes to life and work, we are faced with countless choices, endless information, and unapologetic critics. And in this transparent world of ours, the once hidden business behind a product or service has become more visible than ever. It is well known that analytics…

More Than Fun And Games: A Lesson In Toy Marketing A new survey of industry stakeholders reports the global toy market is expected to climb 3% in 2017. And while marketers are optimistic about the future of the vibrant and innovative industry that has sparked recent consumer craze over toys like Hatchimals and Fidget Spinners, getting buy-in from this picky…

Direct Response Videos: What’s the Ideal Length? The best videos strike a careful balance between creative and strategic thinking. Video production designed to elicit a direct response, be it a call, a sale, a click, or a download, needs to do more than tell a great story. That’s why direct response marketers are constantly searching…

Could Chatbots Unlock the Future of Direct Marketing? If you’ve clicked a ‘chat now’ button looking for answers on an online shopping site, chances are you’ve encountered a chatbot. These AI-powered auto-responders are programmed to react and engage with human conversation in real-time. Most chatbots are programmed to respond to simple cues and queries, but…

Online-Only TV Viewership? It’s Rising—But Not Sky-Rocketing The numbers are in. Broadcast experts, Media Technology Monitor (MTM), have just released a new report on the number of Canadians choosing online TV over cable or antenna broadcast. MTM calls this group of consumers “TV My Way Canadians” and reports membership in that group has doubled since 2003—sitting at…

Snapchat Ads —The Next Frontier in Direct Response? Eagle-eyed advertisers may have been sensing a shift in recent months as Snapchat continues to roll out longer ads within its Discover vertical—the section of the app where users can browse multi-format content from leading media companies. Discover is a key product differentiator Snapchat offers over direct…