Posts by Ade Cooper

Will Instagram Stories Be An Insta Hit with Advertisers? As consumers spend more time glued to their smart phones and multi-tasking during commercial breaks, direct response advertisers are experimenting with taking their content online. And it’s no wonder—a Nielsen survey we cited in 2015 found that simultaneous Facebook targeting and on-TV advertising produced increases in ad recall,…

No Two Canadians Consume Alike: Vancouverites Are Mobile “Multitaskers” While Atlantic Canadians Are Captivated By Cable New research from the Media and Technology Monitor finds that media consumption habits vary from province to province—a key detail for marketers to keep in mind when planning their next direct marketing campaign. A recent MTM survey offers up key insights for brands,…

Move Over, Millennials – Boomers Are The Binge-Watchers to Watch Streaming and mobile TV consumption may be the domain of younger consumers, but emerging demographics research from Canada’s Media Technology Monitor (MTM) reports other generations are catching up with millennials, at least when it comes to binge-watching. A new study, published from the results of…

2016 Recap: A Year in Broadcast and Direct Response Media in Canada Pick and Pay Comes to Canada In 2016, broadcast networks continue to fight the rising tides of streaming by offering Canadian consumers more choice on cable. The CRTC’s mandated Pick and Pay means networks like Rogers and Videotron must offer consumers the option…

Ad-Free Canadian Radio & Television: What Does This Mean For Advertisers? A new proposal from Canada’s national public broadcaster, the CBC, is causing a stir in the media buying industry. When Canadian Heritage minister Mélanie Joly instigated an extensive review of Canada’s media industry, she may not have predicted that the CBC would come back with…

We Interrupt This Broadcast: Is Facebook Live The Next Major Media Platform? Facebook has long resisted the lucrative pull of pre-video spots on the platform, but the introduction of mid-roll ads into Facebook Live broadcasts is giving direct response advertisers a new way to play ball on the platform. The advent of live-streaming video apps…

Kingstar Media Introduces Digital Media Division and Expands U.S. Sales Efforts Ahead of the rising demand for cross-border and omni-channel advertising campaigns, Kingstar Media is pleased to announce the launch of its new digital media division, L49 Digital. The media shop also welcomes to its team the efforts of Kristy Pinand, a well known 15…

With Tax Breaks for Talk TV, Will More Networks Get in the Game? Talk shows have long been the domain of large networks but a new move by the government might change all that. The government recently announced a decision to reverse tax exclusion that prevents certain types of broadcast shows—including talk shows—from receiving tax…

TIFF Primetime Proves TV Renaissance is Far from Over For the second year in a row, the Toronto International Film Festival hosted Primetime, premiering five high-quality TV programs for the red carpet treatment ahead of the 2016 Fall TV season. Much like an ordinary film festival program, TIFF Primetime puts writers and producers on stage…

As Seen In Strategy Magazine: Wayfair Moves Offline Wayfair may be the biggest online furniture and home decor retailer in the U.S., but it has been taking an offline approach to attract new customers during its launch year in Canada. Wayfair was founded in Boston in 2002 and has shipped to Canada since 2008, but…