Posts by Ade Cooper

4K Video Will Replace HD – But Do You Have The Space For It? 4K video footage is sweeping the professional film technology scene, and in some video production circles, wiping out HD for Ultra High Definition (UHD) completely. Experts predict 4K resolution will become the new industry standard of excellence for recording and watching…

Netflix And Chill Is Out. Rabbits Ears Are In. Sportchek, Tim Hortons, Samsung and BMW were the few brands working with CBC on content partnerships during the Rio 2016 Olympic Games. The goal was to create ads that “tell beautiful stories” relevant to the live broadcast to maintain viewer engagement, instead of feeling like an…

Radio Ready. TV Set. DR GO! Mid summer just may be our favourite time of the year. The end of July marks another year of celebrating the work we do with Canadian media and corporate partners across North America in video production and media buying. It is also an opportunity discuss the future together, one…

Using The Right Video Strategy To Tell Your Product’s Story Delivering the perfect message to the right audience takes more than the assembly of rousing words on a script. Often, it is with a robust and eloquent video strategy that will carry your audience into the world of your brand, bringing the words – and…

Here’s the Skinny on the Canadian Upfronts Another season of programming meetings in Toronto has been delivered, and as Canadians, we’re pretty proud to be working closer than ever with the country’s major content providers. Believers in the power of television and radio to drive business, it’s a highlight to spend a week with partners…

The Art Of The Sell? It’s In The Art Of The Buy Affectionately known to industry folks as the upfronts, there will be one viewpoint governing all discussions for the upcoming radio and television program planning season: provable ROI is the new ROI. Currencies used to afford such a measurement will remain consistent. Age, gender…

The Art of the Sell is in the Art of the Buy: Part II Saturday Night Live is the first television show to announce reduced commercial loads, offsetting the decline in the number of spots with the addition of more sponsored content within the show. Creator and executive producer Lorne Michaels says commercial time in…

The Art of The Sell is in The Art of The Buy: Part I Ahead of radio and television program planning season, affectionately known to industry folk as the Upfronts, there is sure to be one viewpoint governing all discussions: provable ROI is the new ROI. The currencies used to afford such a measurement –…

SXSW Recap: Brands Need to Adapt – But to What? We have arrived at the golden age of content. An age where mobile is creating new moments to reach people with it and television is being resurrected with a three-dimensional version of it. Global media powerhouses like The New York Times have long been using…

Easy Ways to Elevate Radio & DRTV Spot Performance Programmatic marketing was far and wide the buzzword of 2015. The truth, however, is that few advertisers understand it enough to make results worth the investment. While keeping a close eye on emerging trends in media buying and direct marketing is key to developing long-term strategies…