Blog

Direct Response Hits ‘Fast Forward’ on 30-Second Spot Format The 30-second spot has been a mainstay for media buying and video production for decades. While there is great appeal for some to spend a year’s worth of marketing dollars on a 30-second spot during a high-profile live event, the multi-platform consumer has led marketers to…

With Pick-And-Pay, Is Canadian TV Viewership On The Rise? There is no shortage of worthwhile opportunities in store for advertisers in 2016. With ad blocking on the rise, marketers north of the border are keeping pulses tight on developments in Canadian broadcasting and consumption habits. So, who exactly is sitting at home watching the tube…

Using Offline Media To Drive Online Engagement   There is no shortage of news stories touting digital as a disruptive force causing a tectonic shift in consumer habits. Yet, multiple studies reveal TV has the largest reach of any mass market media. The average Canadian watched 29.8 hours of television per week and listened to 17…

Cracking The Code on Direct Response Recent news stories pay homage to direct response advertising as the holy grail of monetization. Companies like Facebook, Twitter, Pinterest and WeChat are estimated to put direct response at about 60 per cent of total digital advertising. Facebook is said to have made the largest progression in direct response marketing…

Cross-Platform Videos: Your Consumers Want It But What Exactly Is It? From bricks & mortar to big box brands, everyone – news outlets included – appears to be jumping on the video content bandwagon. More people are watching videos, with 55 per cent watching videos online everyday, a figure set to jump to a staggering 79 per…

Facebook Taps TV & It’s Great News for DR New tools have just been released by Facebook to better serve advertisers and interestingly, they mimic how we buy space on TV. This rollout follows a preliminary targeted campaign that saw a 19% increase when Facebook and TV were combined, a 37% increase among millennial audiences. So, what does…

Optimize Your Campaign With 3 Easy Tricks The greatest asset to leaders and innovators from the global direct response community meeting face-to-face, apart from clocking in some valuable hours of seminars and networking, is to revisit industry trends that affect our business and how we are responding to the changes. Embedded at the core of…

Kingstar Expands Talent in Buying and Analytics We are thrilled to welcome four new faces to our growing data analytics and media buying teams: Sophia (Guertin) Vick, Sean Pegoraro, Nika Charlton and David Guo. Sophia joins as media manager, assuming the responsibilities of all media planning, monitoring of spend accuracy and delivering a positive ROI,…

Optimize Your Campaign With 3 Easy Tricks The greatest asset to leaders and innovators from the global direct response community meeting face-to-face, apart from clocking in some valuable hours of seminars and networking, is to revisit industry trends that affect our business and how we are responding to the changes. Embedded at the core of…