Blog

Data Talks: Which Metrics Matter and Why? Data-driven, e-commerce brands are capitalizing on the increased power of engaging TV and radio advertising and testing new mediums to drive web traffic and sales. Direct response has been a long time player in the data game and has evolved from traditional call capture campaigns to ones that…

The Power of Partnership in the DR Digital Age Each year mid-summer, we are pleased to welcome media and corporate partners from across North America in Toronto to celebrate the work we’ve done in direct response together and get started on planning data-driven future in the digital age. In partnership with our friends at ERA,…

The Rise of Instant Shopping: Why Pinterest and Facebook Click “Buy” As the move to online shopping picks up the pace, smart direct response marketing has been evolving from its yell-and-sell infomercial roots to finding fast growing application in the digital world. Busier-than-ever and overly stimulated consumers mean brands have increasingly less time to capture…

Uberpreneurs: The Next Wave of DR Marketing? Smart and savvy Uber drivers, known as Uberpreneurs, have stumbled upon a rather enticing opportunity for growing their mini-enterprises. A novel concept, targeted in-car advertising has been slowly gaining appeal among drivers looking to boost annual income. Equally smart and savvy direct response marketers will respond to this…

Mapping A Footprint for International DR Success In the dynamic world of digital marketing, the convergence of social media and e-commerce has sparked a significant trend: social commerce. Formerly a platform primarily for social interaction, content discovery, and updates, social media has evolved into a thriving marketplace where user engagement translates directly into sales opportunities.…

Five Creative Strategies for a Winning DRTV Spot To create a successful DRTV spot, the creative direction should focus on establishing a connection with consumers with one distinct goal in mind –to sell. Unlike traditional TV commercials that are lauded for their entertainment value, a successful DRTV campaign focuses less on entertainment and places more…

Five Tips to Optimize Digital Media for Maximum DRTV Impact A powerful, well-executed DRTV strategy effectively marries the power of television and funnels DRTV leads into a digital channel, supported by analytics, measurement, optimized landing pages, a clear call-to-action and high quality creative digital content. As viewership behavior and content consumption patterns evolve, DRTV strategies…